Building digital joy.
An independent software lab designing and shipping thoughtfully crafted tools, apps, and services.
Built across platforms and formats, guided by curiosity, care, and a belief that software can feel good to use.
reasoning.software — An indie research arm of MadWatch focused on reasoning systems.
Independent applied research on reasoning systems—machine, human, and hybrid. Exploring how models think, where they fail, and what interfaces help.
Topics include world modeling, long-horizon reasoning, embodied intelligence, human-computer interfaces, and applied AI. Experiments, paper recreations, tooling, and open questions.
Latest work:
Explorations in agentic interfaces, robotics, AI workflows, and interaction design.
Some experiments become products. Some exist simply to learn.
MadWatch — Building digital joy.
It's always tea time somewhere.